The Marketing Formula - 6 steps that will make marketing easy for you

This book will make marketing easy for you. It is based on the programme I developed years ago, called RESULT. It is an acronym. It will guide you through the 6 easy steps in an understandable and practical way:

Recognise yourself

Develop a powerful marketing mindset and discover your and your company's values

Evaluate the market

Define your ideal client, look at the market and competitors, discover trends

Show them what you've got

 Create your story, review your product and set pricing for your product or services

Unite all your knowledge

Develop your marketing plan

Launch your activities

Implement your marketing strategy and learn about time management

Talk about your business

 Take your networking to the next level, develop your elevator pitch, improve your body language

The printed and Kindle version are available on Amazon. 

Your Marketing and Creative Start-Up Coach Christine

“This must-have guide for all business start-ups and young entrepreneurs is a jargon-free journey into the world of marketing. Guiding the reader step-by-step, it provides opportunities to really think about their business venture, what’s great about it, who their customers are and how to generate awareness in a cost-efficient way. Ultimately, it presents easy ways to ensure your business flourishes and grows.” Muntazir Panjwani, Director Vercossa, www.vercossa.com

Get your copy on Amazon (for more links to Amazon stores scroll down)

UK

Germany

US

Italy

“I have been running successful businesses for the past twenty years since I left school at seventeen years old. At times running a business can be frustrating, challenging and also very demanding. But of course, there are lots of positives of running a business too. One of those benefits is spending time with other like-minded people, sharing tips, stories and learning new skills from other industry experts. Christine is certainly an industry expert and her knowledge in business marketing is simply amazing. The Marketing Formula is a great book for anyone who wants to start their marketing journey or take their business marketing to another level. The six marketing steps that Christine shares in her book will certainly make marketing simpler and easier to understand." David Bell, Founder & Managing Director for Simboc Limited, www.simboc.com 

“This is next step in Christine’s comprehensive guides to the different aspects of starting your own business. This book takes you deeper into the aspects of marketing and how to facilitate the marketing function of your new business. It builds upon the areas touched upon in Christine’s first book, but it stands alone as a guide to marketing in its own right.” Brenda Coombes, Director, Andraste Accounting, www.andraste-accounting.com

UK

Germany

US

Italy

Spain

France

Canada

Mexico

Brazil

Japan

India

Unwrapping my first printed copy

A song about the book

Reviews

 

“This must-have guide for all business start-ups and young entrepreneurs is a jargon-free journey into the world of marketing. Guiding the reader step-by-step, it provides opportunities to really think about their business venture, what’s great about it, who their customers are and how to generate awareness in a cost-efficient way. Ultimately, it presents easy ways to ensure your business flourishes and grows.” Muntazir Panjwani, Director Vercossa, www.vercossa.com

"This book is excellent for three main reasons: - It turns marketing into a simple 6 step formula you can apply to your work or business. Simplicity is so valuable and powerful in our modern, complex world - it includes the importance of clarifying values. In my experience, this is a really key thing to do so who you are and what you're offering are in line. - it includes how to manage your time and be distraction free. Again, not many marketing books are so comprehensive and caring about you as the marketer. So important nowadays. I also love all the extra free resources and videos too! This is such a generous deal. I've met Christine before and she's absolutely excellent at what she does. Her online programs are awesome too by the way. Highly recommended." Shamash Alidina

"I would definitely recommend it! It is the perfect pocketbook for everyone interested or engaged in the Marketing realm. Both the style and the language give depth to the chapters, without seeming too professional. I have particularly enjoyed learning how straight-forward and easy it is to establish a marketing mindset through core values, and how to use the Pareto principle. In addition, the context is not restrained to 1-1 ideas and advice, but it also provides genuine worldwide examples, which make the reading more interesting and appealing. The recommendations and suggestions are easy to put in practice, and the overall presentation of the topic makes this book a successful marketing formula." Claudia

“I have been running successful businesses for the past twenty years since I left school at seventeen years old. At times running a business can be frustrating, challenging and also very demanding. But of course, there are lots of positives of running a business too. One of those benefits is spending time with other like-minded people, sharing tips, stories and learning new skills from other industry experts. Christine is certainly an industry expert and her knowledge in business marketing is simply amazing. The Marketing Formula is a great book for anyone who wants to start their marketing journey or take their business marketing to another level. The six marketing steps that Christine shares in her book will certainly make marketing simpler and easier to understand." David Bell, Founder & Managing Director for Simboc Limited, www.simboc.com 

"A pocket book full of wisdom and know-how. Invaluable for any business, this helpful guide takes you through six stages to get a well researched and practical one-year marketing plan to sustain your activity and grow your market share." James Cracknell, SFEDI Accredited Business Adviser www.linkedin.com/in/cracknelljames121

“This is next step in Christine’s comprehensive guides to the different aspects of starting your own business. This book takes you deeper into the aspects of marketing and how to facilitate the marketing function of your new business. It builds upon the areas touched upon in Christine’s first book, but it stands alone as a guide to marketing in its own right.” Brenda Coombes, Director, Andraste Accounting, www.andraste-accounting.com

"I loved this book. It's very straightforward and provides easy to follow steps to really make you think through what you need to do in your marketing. I really like the fact its a workbook too and am now re reading it and working through the exercises to create my marketing strategy for my latest business venture.Susan Brookes

 

"Wow, I thoroughly recommend this book. I've not read this through fully obviously as it's only just been released, but already I know this will be valuable to me. Well written and certainly gives me some great advice already." D.G.

 

"I am particularly interested in the psychological aspects of marketing and think this new book will add to previous knowledge. I recommend it.Amazon Customer

 

"Quick read with plenty of questions to make you think. Friendly language helps you get to the heart of the matter with easeAmazon Customer