Most businesses use or at least want to use social media to engage with their potential clients but just don’t know where to start. I have developed ‘The Social Media Formula – 6 steps that will make social media easy’.
Step 1 – Target audience
Define your ideal client. This will help you to identify the right social media channel. Who do you want to buy your products or services? Where can you find them? Which social media channels do they use? This will also help you to create content they want and engage with.
Step 2 – Define your topics
What topics should you post about? What will be of interest for your target audience – not for you. Create 12 topics for the year, using a content calendar (you can download a free one in my freebies section) so you can plan ahead.
Step 3 – Know what to post
Having topics defined is good but what can you actually post? You can write a blog post about the topic and post it, post other people’s blog posts about the topic, quotes, statistics etc. There are a lot of things that already exist, so that you don’t have to create all the content yourself.
Step 4 – Create the posts
Create posts that will spark interest in your target audience’s mind. Use tools like Canva or other tools to help you creating nice looking imagery.
Step 5 – Post the content
Rather than posting on all social media networks individually, you can schedule them for all of them using tools like Hootsuite.
Step 6 – Engage your audience
You need to engage your audience, otherwise it is just a waste of your and their time. Find out what is of interest for them and ask questions.
In my free Online Course ‘The Social Media Formula – 6 steps that will make social media easy’ I go through all those steps in detail. Sign up – it’s free!
Your Marketing and Creative Start-Up Coach Christine