The most important thing when creating your product and pricing is to know your target audience. Check out my post about your ideal client to get a better understanding who you are talking to.
When you know who you are talking to, you need to have a proper look at the market you are in and the trends. What are your competitors doing? How can you create something that is even of more value for your clients? What can you do better or different? In my previous post I am talking about how to conduct a market and competitor analysis. And don’t forget to download a suggested structure here.
The best thing to do though, is to conduct a survey about what your target audience really wants. You can use Surveymonkey to conduct a survey about content and pricing for your products and services. And when you created it, ask for feedback. I have asked for feedback in LinkedIn groups before and received valuable opinions that helped me to improve the product and product description.
Think about what your target audience is willing to pay for your products and service and do some research.
Your marketing and creative start-up Coach Christine