Part 1 of the three part series was talking about the 10 principles of a powerful marketing mindset. Part 2 will give you some things to think about before starting to market your products and/or services.
First of all, make sure you know your company vision. Where do you want to go, what do you want to achieve?
Second of all, make sure you know your target audience. Check out my blog post about the ideal client to get a better understanding about your target audience.
When you then actually plan your marketing activities:
- Will you reach your target audience?
- Will this communicate the benefits to your target audience?
- What are the business benefits of this activity?
- What do you need to achieve to make it worthwhile?
Part 3 will give you some low/no cost examples of marketing.
Your marketing and creative start-up Coach