This is a three part series about marketing. The first part will talk about what marketing is.
So, what is marketing? I would like to answer this by mentioning the 10 principles of a powerful marketing mindset written down by Jurgen Wolff.
- It’s all about the benefits
- Take advantage of the Pareto principle (80/20 rule)
- Conduct ongoing campaigns
- Listen to everyone
- Make an impression by being different
- Test continually
- Learn from failures
- Learn from success
- Stick with your goal but be flexible
- Know when to outsource
The best thing with marketing is that you know your target audience and your company’s vision. Create a marketing plan for the next 12 months – split into 30 days, 3 months, 6 months and 12 months. You can download your template here.
Set realistic targets and analyse your marketing activities on a regular basis.
Part 2 will talk about questions you should ask yourself before starting your marketing.
Your marketing and creative start-up Coach