Do you feel like your ToDo list is always growing but never reducing? Do you sometimes think, you would like to be more productive but at the same time you don’t have time to look at your way of working?

I have created a 7-day Productivity Challenge for you! You only have to dedicate 15 minutes a day for 7 days and you will get more things done, will be more organised and be more productive. It’s starting end of October. Here is the structure of the challenge:

  • Day 1 – Your work environment; we will look at how you can optimise your work environment
  • Day 2 – Your inbox; we will help you to organise your inbox to be more productive
  • Day 3 – Your schedule; try some new scheduling techniques that will help you to stay focused
  • Day 4 – Your distractions; identify what is distracting you to ensure you shut them out
  • Day 5 – Your priorities; introducing different models that help you to priorities your work
  • Day 6 – You ToDo list; templates for ToDo lists – choose the one that works for you
  • Day 7 – Your techniques; look at productivity techniques to get results you want in a shorter time frame

Join our Creative Start-Up Academy Community to participate in the 7-day Productivity Challenge, get advice from me and other entrepreneurs around the globe, FAQ videos, monthly live webinars and more! Join today.

Christine

Your Marketing and Creative Start-Up Coach

 

 

 

 

 

 

 

 

 

Hello my lovely subscribers!

As you know I have launched the Creative Start-Up Academy Community and as part of being a member of the community, you get access to monthly live webinars. I have had two last week: Marketing Q&A and Branding Q&A. In case you have missed them, you can now watch the recordings of the webinars. Just log into the Creative Start-Up Academy Community (It is free to join if you haven’t already) and go to the ‘Free Webinars’ section to watch the recordings (Marketing Q&A and Branding Q&A).

Christine

Your Marketing and Creative Start-Up Coach

Most businesses use or at least want to use social media to engage with their potential clients but just don’t know where to start. I have developed ‘The Social Media Formula – 6 steps that will make social media easy’.

Step 1 – Target audience

Define your ideal client. This will help you to identify the right social media channel. Who do you want to buy your products or services? Where can you find them? Which social media channels do they use? This will also help you to create content they want and engage with.

Step 2 – Define your topics

What topics should you post about? What will be of interest for your target audience – not for you. Create 12 topics for the year, using a content calendar (you can download a free one in my freebies section) so you can plan ahead.

Step 3 – Know what to post

Having topics defined is good but what can you actually post? You can write a blog post about the topic and post it, post other people’s blog posts about the topic, quotes, statistics etc. There are a lot of things that already exist, so that you don’t have to create all the content yourself.

Step 4 – Create the posts

Create posts that will spark interest in your target audience’s mind. Use tools like Canva or other tools to help you creating nice looking imagery.

Step 5 – Post the content

Rather than posting on all social media networks individually, you can schedule them for all of them using tools like Hootsuite.

Step 6 – Engage your audience

You need to engage your audience, otherwise it is just a waste of your and their time. Find out what is of interest for them and ask questions.

In my free Online CourseThe Social Media Formula – 6 steps that will make social media easy’ I go through all those steps in detail. Sign up – it’s free!

Your Marketing and Creative Start-Up Coach Christine

Have you ever thought about writing a non-fiction book? Do you wonder how a book might help you to market your business more effectively? You might have read in my previous blog post that I recently wrote my second book ‘The Marketing Formula – 6 steps that will make marketing easy’. Writing a book has become a popular way for business owners to build their business, especially among coaches, consultants, therapists who offer a service to their clients. If you’re wondering why this is and how to get started, then enjoy this month’s guest blog by Karen Williams, the Book Mentor from Librotas.

5 Ways That Writing A Book Will Help You To Market And Grow Your Business

Here are 5 ways that writing a book will help you to market and grow your business.

  1. You’ll get clearer on your message

With many of my clients, the act of sitting down to plan and write their book helps them to define their message and what they actually want to get known for. Writing a business building book is not about taking everything you know and putting it down on paper; it’s about being strategic with your book topic, helping your prospective readers with where they need your support.

  1. It builds your credibility and helps you to stand out

When there are many other people running a business similar to yours, being a published author helps you to stand out. When you write the right book that is aligned to your business, it will help to position you as an expert and thought leader. It gives you a tool to build your credibility in your field and become a go-to person in your area of expertise.

  1. It’s an easy way for people to get to know you and become a customer

If you’re running a service business, people often won’t experience you personally unless they sign up for your one-to-one services or a product that you sell. A book gives you a low cost and easy way for more people to get to know you. Simple strategies like encouraging your readers to sign up for your mailing list and adding more value via bonuses and additional information will help the right people to take the next step and become a client.

  1. You’ll learn to value your knowledge and charge what you’re worth

Many people forget the value of what they know. Often what you find easy is the thing that you need to teach others through your work, and also through your book. When I work with clients, we don’t just focus on their book – although this will be the end product that they create – we also work on how they value their expertise, package up their services, and charge what they’re worth.

  1. You’ll build your community of people who love what you do

When coupled with a strong launch plan, writing a book is a good way to build your community. By encouraging others to support you with your launch, you can reach more people than you can alone. You may choose to write guest blog posts like this, have people review your book, go down the crowdfunding route or seek PR for your book. There are many other things you can do to raise the profile of your business and your book.

Next steps

If you enjoyed this blog and would like to find out how you can build your business through your book, then get a copy of Karen’s new book, Book Marketing Made Simple, which is launching on Wednesday 7 June. To sign up for advance notice of the launch, go and register at www.bookmarketingmadesimple.com. When you buy her new book on this date you’ll get bonuses worth hundreds of pounds that will help you to write and market a book that builds your business.

About Karen Williams

Karen Williams is the Book Mentor at Librotas. She works with business experts who want to write a non-fiction book that grows their business, raises their credibility and attracts higher-paying clients. Karen helps them to overcome their fears, have the courage to share their wisdom, and ultimately change lives through their writing.

As well as running her own publishing company, Librotas Books, Karen is the author of 5 business books: Book Marketing Made Simple, The Mouse That Roars, Your Book is the HookHow to Stand Out in Your Business and the Amazon #1 bestseller The Secrets of Successful Coaches.

“Hello from Mexico” was the greeting sentence I think I used in every video I posted whilst I was in Mexico – for holidays and to write my next bookThe Marketing-Formula – 6 steps that will make marketing easy for you’. The plan for this 10-day holiday was to relax, unplug and write my book. In the past, I found that getting away from everything helps me to get super productive and get inspired to new things. And here are the reasons why.

  • Get out of your usual environment sparks your creativity.
  • Discovering new places, beaches and hotel rooms wil make you look at things differently.
  • Learning about new cultures, eating different food and talking to new peopole will open your mind.
  • Unplugging from your normal working life frees up your mind and makes space for new idea.

So if you are feeling stuck and need to get things done or need inspiration for new ventures, get away from everything. Whilst I was in Mexico, I have not only relaxed a lot and finished writing my book but also got fantastic new ideas for my next book and another online course! So stay tuned for updates 🙂 If you are interested in getting a copy of my new book, you can get it here.

Here are a few pictures from Mexico that migt inspire you to go there to unplug. Enjoy!

Your Marketing and Creative Start-Up Coach Christine

 

 

Hi lovely folks! Today I want to talk abou tthe 6 steps that will make marketing easy for you. As you know, there is also an online course for this. Here are the steps:

The steps are based on the programme I developed years ago, called RESULT. It is an acronym. It will guide you through the 6 easy steps in an understandable and practical way:

Step 1 – Recognise yourself

  • Developing a powerful marketing mindset to understand marketing better
  • Discover your and your company’s values to make business decisions much easier

Step 2 – Evaluate the market

  • Defining your ideal client to know where to find them and how to talk to them
  • Looking at the market and competitors to discover trends and find out what makes you different

Step 3 – Show them what you’ve got

  • Creating your story to build relationships
  • Reviewing your product and set pricing to ensure that people will actually buy your products/services

Step 4 – Unite all your knowledge

  • Developing a 1-year marketing plan

Step 5 – Launch your activities

  • Implementing your marketing strategy
  • Learning about time management

Step 6 – Talk about your business

  • Taking your networking to the next level
  • Developing your elevator pitch
  • Improving your body language

I am launching my new book ‘The Marketing Formula – 6 steps that will make marketing easy’ soon. Sign up here to make sure you get informed first thing when it launches.

 

 

 

 

 

 

 

 

 

 

And make sure you check out the introduction offer for my branding online courseThe Branding Formula – 8 easy steps to get started on your branding’. Limited time only for just £30! Click here to sign up.

Your Marketing and Creative Start-Up Coach Christine

In the last blog post we looked at the benefits of having a brand. Today, I will talk about business branding, creating a brand.

Step 1: Understanding branding

You need to understand what branding actually is and what is reflecting your brand. It is not just your logo but much more.

Step 2: What are your competitors doing?

After you have a better understanding about what a brand is, you need to look at your competitors. Because: If you know what they do and look like, you can define what makes you different.

Step 3: Who are you selling to?

After knowing what your competitors do, you need to know your ideal client. Your target audience will define your branding massively.

Step 4: What do you stand for?

If you don’t know what you stand for, no one will. So, you need to define your business values.

Step 5: Define your mission statement

Tell people what you stand for in a concise way by creating a mission statement.

Step 6: Define your colours

Knowing your target audience and knowing what you stand for, makes it much easier to define your colours.

Step 7: Create your logo

The logo is an important part of your branding. There are inexpensive online tools that you can use to create one yourself or get it done.

Step 8: Create your stationery

After you defined your colours and have a logo, you can create your stationery.

 

After that you will have the basics done for your branding and have your visual identity.

I have a created an online course that will easily explain how to do a brand and will deal with all the steps above. It is called ‘The Branding Formula – 8 easy steps to get started with your branding’.

Sign up below to get informed when it launches and to receive a special launch price.

 

Not ready for your branding yet? Just at the beginning of your start-up journey? Need help with it? Have a look at my book ‘The Start-Up Formula – 6 easy steps to start your own business’. Click here or on the image below to get more info.

Want to read more about ‘The Marketing Formula – 6 steps that will make marketing easy‘? My new book is coming out soon! Sign-up here to find out first thing when it launches.

 

 

In today’s blog post I would like to talk a bit about why you need a brand. Click on the picture above to see the video. Once you have a brand, you will have many benefits:

  • It is easier to build up relationships with your ideal client.
  • A brand helps to be memorable.
  • Differentiation from your competitors
  • It will be much easier to target your ideal client.

I have a created an online course that will make it easy to get started with your branding called ‘The Branding Formula – 8 easy steps to get started with your branding’. With this course you will:

  • Get a better understanding about branding
  • Lay all foundations to get started with your branding by looking at your competitors, defining your values and know what you will stand for as well as defining your mission statement.
  • Get started with your branding by defining colours, getting your logo designed and your stationary.

Sign up below to get informed when it launches and to receive a special launch price.

 

Not ready for your branding yet? Just at the beginning of your start-up journey? Need help with it? Have a look at my book ‘The Start-Up Formula – 6 easy steps to start your own business’. Click here or on the image below to get more info.

work life balance blog

 

The last few blogposts were dealing with the topics co-working, digital nomads, workcation and remote working. I believe all this leads to a great work-life-balance. So here are some trends about work-life-balance and how to achieve it.

Trends for work-life-balance

  • A recent survey conducted by MindMetre in which 64 percent of U.S. employees are happier with their jobs today than they were two years ago because of the increased flexibility and shift towards a clearer work/life balance. (http://www.fastcompany.com/3004788/future-coworking-and-why-it-will-give-your-business-huge-edge)
  • Work/life balance is seen more important than financial reward (http://www.kcom.com/workplaces/infographic)
  • People are now taking the matter of work-life balance into their own hands. One in seven workers in the UK has chosen self-employment as the most effective means to take control (http://www.theguardian.com/women-in-leadership/2015/sep/23/goodbye-nine-to-five-hello-work-life-balance)
  • 52% of contractors mentioned that they hoped to achieve an improved work-life balance through working abroad (http://www.cxcglobal.co.uk/component/newsarticles/article/193?Itemid=109)
  • Generation X (1965-80) and Y (after 1980) enjoy better work-life-balance than the Baby Boomer generation (1945-64) (http://www.slideshare.net/REGUSmedia/13097-work-lifebalanceagencyv5)

Achieving work-life-balance

  • Flexible working is a way of improving work-life-balance
  • Commuting, particularly in big cities, is one of the biggest factors in work-life-balance. It is often the activity workers don’t look forward to. Trying to reduce time spent on commuting is one key drivers for organisations introducing flexible working. (http://www.slideshare.net/REGUSmedia/13097-work-lifebalanceagencyv5)
  • 72% of the employers surveyed believed that implementing flexible working practices had a positive impact on staff engagement and 73% felt that it had a positive impact on employee motivation (http://www.acas.org.uk/media/pdf/j/m/Flexible-working-and-work-life-balance.pdf)
  • Allowing for a good work/life balance is a cultural shift in an organisation. It is not about allowing people the ABILITY to fit their work around their lives through technology, it is about allowing employees the OPPORTUNITY to do so. (http://www.vineresources.com/blog/remote-working-worklife-balance-myth)

 

 

 

blog-post-book-writing

You might have seen that I wrote a book or at least you read it in the previous blog post about it. It is called ‘The Start-Up Formula – 6 easy steps to start your own business’ and it is based on the programme that I have developed years ago.

I have started this book 3 years ago when I went to Sardinia but I didn’t finish it because life happened. In my previous blog post I write about how much more productive I was getting away from everything and how I finished the book. You will know, because I assume you have a copy of it, I have created an eBook before ‘The ultimate knowledge toolbox – free resources and tools every enterrpeneur should know about’. You received a PDF copy of it when subscribing to my newsletter.

In this blog post I would like to share my learnings from writing a book.

Talk to someone who has done it

A few years back I have met Karen Williams. I did an online course with her which helped me to create my programmes about starting your own business and to become your own marketing expert. She has written a few books, that I highly recommend. The one that helped me a lot with my book is ‘Your book is the hook’. It outlined exactly how to write a book, what to look out for and how to publish and market it.

Talking to her and reading her book was invaluable for me. There a lot of things I did not know.

Planning is everything

When writing a book, planning is everything. Which doesn’t mean you should plan and then not do anything about it. Planning is an important part but doing it is even more important. Before I went away to Sicily to finish my book, I planned the book. I had the structure and the content ready and organised, so I could focus on just writing in Sicily.

Getting away is essential

Getting away from everything was a massive help for me. I was so much more productive and focussed on just writing my book. There were no distractions, I was in a beautiful setting and I could focus and forget about all the other things.

Writing is the easy bit

If you know what you want to write about and you have a vision of your book, writing is the easy bit. The planning beforehand and editing and publishing afterwards is the harder bit – I found. After you wrote the content, you will need to get someone else to edit and proof read it, you need to decide which publishing route to take and then publish it. You then need to promote your book. Because if no-one knows it exists, no-one will buy it.

A network is very important

Having someone that you trust and know that will support you with your book is invaluable. Knowing Karen Williams gave me the motivation and the tools to finish the book. Knowing someone who would do the proof reading for me was equally important. For promoting the book it is also great to have a network that will be excited for you to publish a book.

There is lots more that I learned from writing the book but these are the key findings I wanted to share with you today. If you would like to know more about the book click here.

Your marketing and creative start-up Coach Christine