In the last blog post we looked at the benefits of having a brand. Today, I will talk about business branding, creating a brand.

Step 1: Understanding branding

You need to understand what branding actually is and what is reflecting your brand. It is not just your logo but much more.

Step 2: What are your competitors doing?

After you have a better understanding about what a brand is, you need to look at your competitors. Because: If you know what they do and look like, you can define what makes you different.

Step 3: Who are you selling to?

After knowing what your competitors do, you need to know your ideal client. Your target audience will define your branding massively.

Step 4: What do you stand for?

If you don’t know what you stand for, no one will. So, you need to define your business values.

Step 5: Define your mission statement

Tell people what you stand for in a concise way by creating a mission statement.

Step 6: Define your colours

Knowing your target audience and knowing what you stand for, makes it much easier to define your colours.

Step 7: Create your logo

The logo is an important part of your branding. There are inexpensive online tools that you can use to create one yourself or get it done.

Step 8: Create your stationery

After you defined your colours and have a logo, you can create your stationery.


After that you will have the basics done for your branding and have your visual identity.

I have a created an online course that will easily explain how to do a brand and will deal with all the steps above. It is called ‘The Branding Formula – 8 easy steps to get started with your branding’.

Sign up below to get informed when it launches and to receive a special launch price.


Not ready for your branding yet? Just at the beginning of your start-up journey? Need help with it? Have a look at my book ‘The Start-Up Formula – 6 easy steps to start your own business’. Click here or on the image below to get more info.

Want to read more about ‘The Marketing Formula – 6 steps that will make marketing easy‘? My new book is coming out soon! Sign-up here to find out first thing when it launches.


About the Author:

Hi, my name is Christine Michaelis and with my program CHANGE I help people in the creative industry to start-up their own business. Having worked as an Account Manager and Strategic Consultant in Marketing and Advertising for over ten years now, I know what it feels like not being as motivated and happy in your job as you used to be and the urge to start something by yourself. And that is what I have done. I am a creative start-up Coach and certified NLP Practitioner. I strongly believe that if you love what you do, you are much happier in your life. With me, you will get clarity, discover values, analyse who your ideal client is, narrow down the steps involved in setting up your own business, grow your confidence and engage your audience. And if you fancy becoming your own marketing expert, my program RESULT will help you with that. My current clients include Photographers, Creatives, Account Manager and Landscape Architects. But there are much more creative professions out there. So, contact me to talk about how I can help you and a free consultation at

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