In the last blog post we looked at the benefits of having a brand. Today, I will talk about business branding, creating a brand.
Step 1: Understanding branding
You need to understand what branding actually is and what is reflecting your brand. It is not just your logo but much more.
Step 2: What are your competitors doing?
After you have a better understanding about what a brand is, you need to look at your competitors. Because: If you know what they do and look like, you can define what makes you different.
Step 3: Who are you selling to?
After knowing what your competitors do, you need to know your ideal client. Your target audience will define your branding massively.
Step 4: What do you stand for?
If you don’t know what you stand for, no one will. So, you need to define your business values.
Step 5: Define your mission statement
Tell people what you stand for in a concise way by creating a mission statement.
Step 6: Define your colours
Knowing your target audience and knowing what you stand for, makes it much easier to define your colours.
Step 7: Create your logo
The logo is an important part of your branding. There are inexpensive online tools that you can use to create one yourself or get it done.
Step 8: Create your stationery
After you defined your colours and have a logo, you can create your stationery.
After that you will have the basics done for your branding and have your visual identity.
I have a created an online course that will easily explain how to do a brand and will deal with all the steps above. It is called ‘The Branding Formula – 8 easy steps to get started with your branding’.
Sign up below to get informed when it launches and to receive a special launch price.
Not ready for your branding yet? Just at the beginning of your start-up journey? Need help with it? Have a look at my book ‘The Start-Up Formula – 6 easy steps to start your own business’. Click here or on the image below to get more info.
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