In this part I want to give you a few things to think about before building your brand:
- What do you competitors do?
- What is the market situation/what trends can you identify?
- What is your purpose?
- What promise do you want to give that you can keep?
- What are your company’s values?
- Who is your target audience?
- Which image do you want to represent?
You should answer each of the questions above before building your brand.
Part 3 will give you a few examples of things that should reflect your brand.
Your marketing and creative start-up Coach