Jul 05

Bettermylk – new amazing milkshakes

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This guest blog post is written by the fantastic Maggi Blankson! She has invented a new generation of ‘milkshakes’ that are dairy free and taste fantastic! She is currently running a crowdfunding campaign to launch the product and there is three more days left to donate. Donations start from £1 – every little helps. So if you can spare a pound or two, please donate.

To find out more about Maggi and her company Bettermylk doing

Instagram: the_bettermylk_co

Email: thebettermylkco@gmail.com

Crowdfunding campaing: https://spsr.me/Kwu3

Here is her guest blog. Enjoy!

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My name is Maggi and my business is called The Bettermylk Co. We produce a line of dairy free mylkshake that are 100% lactose free but with all the great taste and creamy deliciousness of a dairy shake. I later plan to expand the line to include Bettermylk yoghurts, ice creams, protein shakes and a whole catalogue dairy treats otherwise inaccessible to those who can’t consume milk.

I got the idea for the business in May 2015, but I would say I actively started working on the business at the start of 2016.

Although I’m neither vegan nor lactose intolerant, my mum and my brother suffer with this intolerance severely, so naturally when it came to grocery shopping trips, for convenience my mum would always buy dairy free products to save the stress. I suffered as the available dairy free products weren’t great substitutes, and was honestly not that enjoyable to consume… I would go in search of other dairy free products apart from dairy free milk and juice/water and I found that there was not a lot of real choice for this category of people so, I started making my own.

I love having the chance to bring my own creative ideas to life and get credit for them. When you work for someone else you might be able to contribute your ideas, but on the outside, you don’t get credit for it… the company or person who you are working for does.

One of the biggest challenges I am facing is funding! Honestly funding is so essential when you’re trying to take a project like this off the ground. I am currently crowdfunding on Click, the university of Essex’ crowdfunding platform and have so far raised £2180 out of our £5000 target. This is amazing but we still have a way to go and only 3 days left to make it happen. So please support us by contributing as little as £1!

The story behind the product is probably what makes me different. It was a part of my life that I never thought would inspire me to start a business so it’s pretty cool that I have made a healthy tasty solution to an everyday inconvenience.

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